From Worst to First: Behind the Scenes of Continental’s Remarkable Comeback

Price: AED242.00 - AED 143.56
(as of Dec 16, 2024 05:05:03 UTC – Details)

The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn’t run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World

. . . in an age where managing seems increasingly complicated, some of Bethune’s prescriptions are refreshingly straightforward.-Business Week

From Worst to First outlines Gordon Bethune’s triumphs . . . about the turnaround he’s led at Continental, a perennial basket case that’s become an industry darling.-The Atlanta Journal-Constitution

From Worst to First is [Gordon Bethune’s] story of Continental Airlines’ turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has ‘raised its overall marks more than any other in the 1990s.’-The Seattle Post-Intelligencer

All of Gordon Bethune’s proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines’ employees and their families in times of need.

Publisher ‏ : ‎ Wiley; 1st edition (15 September 1999)
Language ‏ : ‎ English
Paperback ‏ : ‎ 304 pages
ISBN-10 ‏ : ‎ 0471356522
ISBN-13 ‏ : ‎ 978-0471356523
Dimensions ‏ : ‎ 15.2 x 2.06 x 22.8 cm